FESTIVAL PROJECT

=This project is about branding and designing of collateral elements for a music festival. The goal was to brand and create a vibrant poster, lanyard, website, and wristbands for an EDM festival. I chose to name the festival seeing stars to encompass the high amounts of euphoria I associate with EDM festivals, and to make the festival whimsical and reminiscent. With this in mind I went with a very bright color palette that gave an 80s feel to it and set the scene of the poster in the mountains with a vintage retro car going down a winding road, and a grainy filter on the poster. The project was overseen by my professor and together we figured out small changes in the logo and laying out the design of the website. I am happy with the way all components of this project and design came together in a cohesive and coordinated way.