MOMENT SKIS

In this project I branded a ski company, designed 6 pairs of skis for the project, made a website, apparel, and a magazine about the brand. This is a project directed on highlighting all aspects of graphic and interactive design. The goal of this project was to combine all my graphic design skills into one project that touches on my own persona; interests and career goals. While also researching other brands, comparing and contrasting I developed my own unique brand with its own goals and ideas. For example, I wanted to target my brand directed towards young people in their twenties who want to ski as much as they can while they are still young, which is why I called the company Moment. The concept of the logo was designed to reflect 4D shapes, which change shape and dimensions with respect to time, a critical theme to my brand. With 4D shapes in mind I also each ski model after a 4D shape or element of 4D shapes, and each illustration on the ski reflects the model name. When styling the website I chose to use serif and slab-serif fonts to reflect my use of geometry in the skis. I also used red and blue alot to give chromatic aberration effects to shapes and designs. This project was overviewed by my professor and together managed the project and fixed any problems that occurred. For example, When creating a collection page on the website of the apparel we wanted a way to display the three different colors without having to click to the product page which is why we decided to have a color changer button on the collection page. The project was a great way to explore my interests and bring them into design while also collecting and coordinating my brand with a bunch of different projects while also taking a big task and breaking it into smaller steps and managing my time.