PACKAGING PROJECT

This is a packaging project where I designed packaging onto cans of an alcoholic drink. Some goals for this project was to make the packaging clean and intraguite, as well as tell a story. When designing the brand for the packaging I knew I wanted a sophisticated and luxurious feel to the seltzer. So I did some research and found other can packages with the same look I was going for. I named the brand Midnite to capture the night life environment the can would be for. Then I designed a city skyline illustration that is supposed to reflect the city of philadelphia. I used a black background and bright yellow and purple color scheme with gray and white. I also decided to hide words like “lux” and “fizz” in the illustration to further communicate the message of the brand. The project was overseen by my professor and with their help they encouraged me to do more research on what would inspire my packaging and that helped me create a strong and cohesive design.