ADVERTISING PROJECT

Our team project focused on creating a fun and vibrant marketing campaign for Fanta, featuring lively visuals focused on sports and exciting branding to attract an audience for young adults. The goal of the project was to also gear the advertising towards an older age group rather than kids. Together we discussed how we would achieve this and decided to make an advertisement about sports. We then made each sport associated with a different flavor of Fanta, and promptly designed the color palette of each ad around the flavor. We still needed unity in the ads so we made the sizing, layout, and components of the ads very similar. This was a challenge that took some meetings to figure out with each other and our professor. The project expanded my communication and collaboration skills while also being able to design advertisements with respect to a company prompt.